"Advance" We liked this word due to its relation to an actual movement of a car and it moves forward both in time and in terms of future cars.
"Relentless" This term was good in terms of the cars impact on the environment; a car that is both fuel efficient and far less toxic to our world, would be truly relentless in the future of car production.
"Intelligence" A simple word with a big meaning for a car, this word gives the impression that the car is both smart and the buyer itself would also be so for purchasing it; its unique design and relevance to its futuristic fuel source.
After much discussion we decided that Advance was the most suitable, all of the words had the pros however this one had the least negative appeal, Intelligence came across a little cheesy and big headed something we wouldn't want our audience to think, also Relentless is already strongly associated with an energy drink and may distract the buyer from the product that is actually being advertised, on the other hand Advance only strong negative we could bring up was that people who may be stuck in their own ways wouldn't find this very appealing but in this we came to the realisation that most of the people who are this way already own a car and most likely wouldn't be interested in buying a new car.
Once we had developed an idea to literally "Advance" from, we began to research advertisement that reflected both the target audience; people wanting to buy a new car and people who are interested in world wide conservation and found that a clean and sleek design perhaps featuring some for of environmental friendly sentiment such as pristine cartoon trees for example seem to be the most common among the top brands of car production and future technology advertisements; things that make the audience feel like what they are doing will strongly benefit them and that what they are buying will be noticed and revered by those closest to them, below are a few examples of what we found:
We found multiple images most of which shown a lot of green, growing life or the earth itself.
Implementation -
We plan to implement this advertisement across a city environment, something seen in every subway, street corner and places where people will either travel by frequently or sit/stand in waiting for something, for example posting this on the back of a subway wall where people will be waiting for the train will mean that people will stare, read and re read the advertisement; the bright colours used will also attract attention away from the brick walls and boring scenery further enhancing its effectiveness on the general public.
The above image is a compilation of all our research and design ideas, mind mapping, idea mapping, research and collaboration ultimately produced a word from which we further researched and produced in order to create a far more in depth and great idea; as is evident from the above mind map and description our thought process into the word advance captivated the team and brought out both a text word form with a capitalized A for effect and the physical representation of the word itself, the car is moving with the world; featured on top of the planet giving it prominence, the size also contributes to this. Further still the trees help to offset the greater feel of the image and appeal to another part of the car itself that the word alone couldn't do, to this end the natural aspect of the trees enhance and uplift the car as a fluid and natural creation; appealing to the stereotype that natural is best, selling the cars features without the need to mention them in a text format.
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